Live better here(And that's an order!)

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Those who read yesterday’s post on our short-form business plan might pick up today’s DMN and think we’ve been co-opted. There’s a nice big friendly colorful insert about how the DMN is going to make you "Live better here."

It all starts with a letter from Jim Moroney detailing the vision: New localized Metro; More Neighbors sections; a High School Sports Section; Lifestyle Magazines and a revamped, seemingly daily GuideLive. It all wraps with the line:

And the changes? They’ll come with your paper.

There’s nothing apparent on their website about the changes. A search for "Live Better Here" on dallasnews.com delivers the following result:

500 Servlet Exception

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.