Changing ad patterns

Yesterday, as a result of a minor car repair turned major, April and I found ourselves outside our neighborhood with a couple hours to kill. Being that said car repair made shopping sound like folly, and it is Dallas in August, we decided the best thing to do was to hole up in an air conditioned movie theater.

Fortunately, we had a newspaper in the backseat. I picked it up to find the movie listing for the United Artists Theater that I knew was around the corner.

No ad. No listing.

I wasn’t completely shocked– I’d talked to the owner of a suburban theater chain who doesn’t run in the paper because he’s found that more of his customers use online services for movie info.

Via Jeff Jarvis, this looks to be another tidal wave about to hit the traditional media.

One broken media business about to jettison another. Something inherently not ironic about that, isn’t there?

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.