The business card test

in Uncategorized

I’ve often heard people say that one test of the clarity of a business vision is whether or not you can summarize the whole proposition on the back of a business card. (I personally prefer the cocktail napkin approach.)

Along with our new logo, we’re getting new business cards that actually have a physical address, phone number, etc. And, we endeavored to explain this whole ambitious plan on the back.

How’d we do?