The business card test

I’ve often heard people say that one test of the clarity of a business vision is whether or not you can summarize the whole proposition on the back of a business card. (I personally prefer the cocktail napkin approach.)

Along with our new logo, we’re getting new business cards that actually have a physical address, phone number, etc. And, we endeavored to explain this whole ambitious plan on the back.

How’d we do?


Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.