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Fair-weathered friends

The new refrain in business
The new refrain in business

I’m seeing an unhappy, but perhaps necessary trend in business relationships of late, one that may well be born of our troubling economic times. I can ‘splain best with an example:
Last year, Google approached my company about becoming an “Authorized Adwords Reseller.” The courtship, ramp-up and launch process was high-touch. We had lots of conference calls with lots of people. We had regular email correspondence with the support team– all real people with real names. Our business manager went to Mountain View for live training.
This week, we were unceremoniously dumped from the program via a canned email with no human being’s signature on it. I did get a response to my reply of complaint, but it came from the nameless, faceless, phone numberless “Google AdWords Reseller Team.” Keep Reading

When search does harm: Tech support

My computer crapped out today, and in an effort to find a fix I noticed a huge weakness in search algorithms.
Longevity, traffic and inbound links are all favored, we know. And that generally is good in bringing reliable, complete results.
But when it comes to tech support, say looking for a way to make a bootable emergency disk, old reliable results aren’t what you need. Especially when they’re 2-3 years old and relate to OS features that are obsolete.
Meh. I just want to know that something other than my computer isn’t functioning properly.

The game just changed

Oh my god! They killed user reviews! You bastards!
Oh my god! They killed user reviews! You bastards!

I’m in my hotel after the day has wrapped at the always-excellent ILM08 and feeling like the guy in the sci-fi film whose calculations indicate the asteroid is about to hit while the rest of the rubes are blissfully ignorant.
I’m shocked its not all over the Interwebs already, so I guess I’ll be the first to say it. More than any other day since their founding, today Google quietly, nearly silently, took an action that will, for better or worse, change the media world… Keep Reading

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