Facebook's outbound link brilliance

in Media

As best as I can tell, this just started today. When I clicked on a link posted by one of my friends (hey Chip!), the resulting page, which was on a WordPress blog, looked like this:

picture-12
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A couple notable items:

  • The banner at the top is unobtrusive enough not to be annoying, but gives the option of bringing the conversation back to Facebook, where you’re more likely to know people and follow along — generating more FB pageviews.
  • The URL on the page is a FB URL. I wonder how much havoc this creates with the visited site’s traffic logs?
  • The banner stays until you hit the x or type a new URL. I’d like to see it go away after a couple clicks.
  • We’ll implement something inspired by this for Our Little Business shortly after the holidays. We do a lot of linkout stories where people return to us for conversation and I think this encourages that without being too obtrusive.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.

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