Welcome to The Real Revolution

NOTE– New readers should be sure to read the commentary below: There has been confusion among latecomers to our site on the following point: This blog is not our actual product. It is a guide to our open-source launch. Our news product serving the DFW area will launch in early 2006. In the meantime, join the conversation and enjoy the ride…

Meet Team Pegasus

Pegasus News is a local news company that is reinventing the model of local market content and advertising. 

Our beta test will take place in Dallas, Texas in late 2005. We will distribute content via a website, e-newsletters, RSS feeds, SMS messaging and any other medium we can think of. Except for carrier pigeons. They smell bad.

This blog is a diary of the evolution of our concepts; a buzz-builder; a beacon for like-minded media folk; and a way for us to communicate with our growing team.

To get a good idea of what this is all about, we recommend starting  with the "Best of" links on the left side of this page. We talk about our key concepts on this blog, but (for obvious reasons) you’re not going to get the full business plan here. Our key differentiators are:

· Hyper-local content to the exclusion of all else.

· Rich delivery via as many mediums as possible.

· Subscription price predicated on level of engagement (higher engagement = lower price).

· Almost exclusively pay-for-performance advertising. Regardless of medium.

We encourage you to join the conversation by commenting on any post, or by emailing us.

Mike Orren

Pegasus News, Inc.
8140 Walnut Hill Lane, Suite 605
Dallas, Texas 75231
(main number rarely checked)

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.