Most bands are jumping on the opportunity to have their music streamed in our radio stations and downloadable by our users. However, some have the traditional trepidation about giving away a song or three for free, fearing lost CD sales.
Today, Chris Anderson points to a Harvard Study that quantifies what anecdotal evidence has long suggested: Unless you’re a top-selling superstar today (we know you’ll get there eventually), you’re better off to put your music out there for free.
The study even provides a nice benchmark: Unless you sold more than 3,000 copies of your last CD, protecting your music from file-swapping is likely to depress your sales.
(For newcomers to our site, here’s the beginning of our Long Tail discussion — particularly relevant for indie bands.)