Veronis Suhler Stevenson: Average Consumer Will Spend Nearly 10 Hours A Day With Media, $1,000-plus Annually By 2009.
High points from PaidContent:
— VSS predicts the new media sector will grow its share of total
advertising from 16.7 percent in 2004 to 26.3 percent in 2009, with
traditional media declining from 83.3 percent to 73.7 percent.
— VSS projects that media consumer spending per person
will break $1,000 for the first time in 2009, increasing at a 5.2
percent compound annual rate.