Via AdAge (reg req), UT is delivering a premium video product with a lot of exclusive "reality-show style" content from inside the lockerroom. Based on the demo, it looks to be far more worthwhile than many other premium football packages.
In the course of pointing out the obvious (that this won’t interfere with Yahoo!’s gameday broadcasts), the publisher gives a hint at an all-too-familiar business plan:
“We’re hoping, obviously, if [Yahoo] thinks there’s value in showing
Texas athletics, they will find lots of advertisers to jump in.”