Another metric bites the dust?

in Uncategorized

While this could certainly be a case of dammned lies and statistics, a new study suggests that one-third of pay-per-click advertising is actually click-fraud.

If that’s true, that’s gotta be a mind-blow, especially for people like me who saw businesses jumping on the Google Adwords bandwagon in search of precision, and then used that as an excuse to jump into the new new media world. (Even if it’s not true, there’s no question that click-fraud is a big problem.)

If only there was something even more precise, and harder to cheat.

If only…

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.