Jeff Jarvis uses sleazy advertising cover-wraps on AM New York as a jumping-off place for a discussion of the value of online (relationships) versus print (distribution and audience).

But, there are benefits to distribution. This morning’s DMN came in a bag touting the new Ikea store in Frisco, and contained a full Ikea catalog. April spent the better part of the day reading the catalog, and was so excited about the prospect of going to the new Ikea store that I can safely say that she, for one, welcomes our new Swedish overlords.

I believe we’ll have an incredible relationship with our customers and community. But, there’s no good, cost-effective way we could have gotten that catalog into our customers’ hands. You can’t be everything to everyone, but that still sticks in my craw a bit. Pondering…

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.