This week’s DFWIMA meeting featured Anne Murray, Senior Director, Interactive Marketing for Southwest Airlines talking about, among other things, their new Ding! fare alert software.
In advance of the meeting, I installed the software, and my only complaint was that I got all the specials, not just the ones for Love Field.
Anne told the group that a forthcoming upgrade would allow users to get just the alerts for their home airport.
More evidence that precision (and therefore customization) is a requirement for any company that really wants to serve its customers.
