More precision

in Uncategorized

This week’s DFWIMA meeting featured Anne Murray, Senior Director, Interactive Marketing for Southwest Airlines talking about, among other things, their new Ding! fare alert software.

In advance of the meeting, I installed the software, and my only complaint was that I got all the specials, not just the ones for Love Field.

Anne told the group that a forthcoming upgrade would allow users to get just the alerts for their home airport.

More evidence that precision (and therefore customization) is a requirement for any company that really wants to serve its customers.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.