Welcome to a blog,that isn't a blog,and yet is still a blog

Img_0115_2Welcome, KTVT Channel 11 viewers. (Although, regrettably, there are fewer of you than I hoped, as they got our URL wrong in the piece as aired: pegasus.com is a sailboat racing site.)

We’re grateful for the publicity from Tracy Rowlett’s story on blogging (video only works on Internet Explorer). He and producer John Sparks did a nice job, especially considering that they came in to do a story about blogging and I threw them a curveball.

(I’m particularly grateful that they left out some of my less articulate quotes like "Uhh, I dunno;" "bwa bla blah;" and [silent drooling].)

Viewers who don’t already know me should be aware that it’s common knowledge that the TV camera generally adds 10 70 pounds.

But, as I feared, the short timeframe of a broadcast news feature may have left some of you with the wrong impression:

As it says on the right side of our page, this blog is not our actual product.

We are going to produce a news service that contains professional reporting on local and neighborhood news in a format that contains many of the open-discussion features of blogs. Both paid journalists and readers will contribute stories to that service, but to the casual user it will feel more like a daily newspaper or TV news site than it will like a blog.

Here’s where it gets (potentially) confusing: Around the time we conceived the idea for this news service, I started a blog to vet some of the key concepts; to build buzz; and to draw potential members of our team. On that count, it has worked like a charm, with perhaps the clearest manifestation being tonight’s interview.

There’s a lot more to it and I encourage you to read this blog, particularly the "Best of" links at left. And if you like what you see, be sure to subscribe — it’s a heckuva deal.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.