The Adsel

The DBJ reports that local car dealers are cutting back on print advertising in the wake of price hikes absent circulation gains:

"I’ll just cut back on the exposure," [John Eagle] said. "I’m not sure how
effective newspaper advertising is anyway; I know for some dealerships
it does pretty well." Most of his customers are in the 29-32 age group
and started their new-car search on the Internet, Eagle added.

I sure hope they can find a local place to run those ads.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.