The DBJ reports that local car dealers are cutting back on print advertising in the wake of price hikes absent circulation gains:
"I’ll just cut back on the exposure," [John Eagle] said. "I’m not sure how
effective newspaper advertising is anyway; I know for some dealerships
it does pretty well." Most of his customers are in the 29-32 age group
and started their new-car search on the Internet, Eagle added.
I sure hope they can find a local place to run those ads.