Dan Gillmor points out an annoying online advertising practice with which Dallas readers will be familiar. (Every time the ad pops under, it increases the number of Cowboys games I won’t go to next season).
So let’s make this clear now:
- We will never have a pop-up ad.
- We will never have a pop-under ad.
- We will never have an ad that animates to obscure content.
- We will never have an ad that produces sound, unless you have specifically clicked on that ad.
It’s not just the right thing for users — It’s the right thing for advertisers.
