A pledge

Dan Gillmor points out an annoying online advertising practice with which Dallas readers will be familiar. (Every time the ad pops under, it increases the number of Cowboys games I won’t go to next season).

So let’s make this clear now:

  • We will never have a pop-up ad.
  • We will never have a pop-under ad.
  • We will never have an ad that animates to obscure content.
  • We will never have an ad that produces sound, unless you have specifically clicked on that ad.

It’s not just the right thing for users — It’s the right thing for advertisers.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.