A pledge

in Uncategorized

Dan Gillmor points out an annoying online advertising practice with which Dallas readers will be familiar. (Every time the ad pops under, it increases the number of Cowboys games I won’t go to next season).

So let’s make this clear now:

  • We will never have a pop-up ad.
  • We will never have a pop-under ad.
  • We will never have an ad that animates to obscure content.
  • We will never have an ad that produces sound, unless you have specifically clicked on that ad.

It’s not just the right thing for users — It’s the right thing for advertisers.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.