"Counting copies is a dopey way to gauge impact"(Reason #6,782)

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Remember when I got my free subscription to Men’s Journal along with my plane ticket and hotel room for the Citizen’s Media confab in San Francisco?

Now I know that back-serving issues on a new subscription is a trick as old as time. But today I got the July, June and May issues rubber-banded together.

A subscription I didn’t even really want, and now three full issues at one time. And I’m counted as paid circ.

The thudding sound is three issues of MJ hitting my wastebasket.

Hedline quote: Ed Wasserman

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.