C is for cookies(And they're good enough for me)

Cookies are a very important tool in creating "The Daily Me." But
abusers of the technology have brought cookies under fire, and many anti-spyware programs delete even the "good cookies." That’s an annoyance in the cases where the cookies make your life easier. (Do you really want to have to enter username and password every day on every site you visit on your personal computer?)

Safecount is dedicated to making the web safe for marketers who realize that "cookies are a sometimes treat" and consumers who want to enjoy their benefits. They’ve got a petition up, and are taking a stand against a proposed "Good Samaritan" provision that would let anti-spyware companies keep releasing software that deletes even the cookies you want to keep. I just signed it, despite its vague language.

And before you hit post on that comment telling me what to do with my cookies, read this article from Reason, which was the spark that lit the fire of our efforts to create a hyperlocal news service that could provide highly targeted advertising and residual business intelligence.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.