Just be amazing

On Saturday, I joined a half-dozen media friends, old and new, to speak to students at the KIPP: Truth Academy’s career day. Although it wasn’t part of our planned schtick, one thing that stood out for me was the fact that all of us had one thing in common — multiple jobs. Some divided between two conventional employers; others, had a day-job and their own business; others, a bunch of freelance clients.
As that’s increasingly the norm in our post-post-industrial age, and because I’m getting ready to do some networking at SXSW, I thought I’d go ahead and introduce my consulting entity, Just Be Amazing (JBA). I’d been holding off because of potential dayjob discussions in the background, but I think anyone who knows me understands by now that I’m going to be sharper across the board if I have the mental diversions of multiple irons in the fire.  JBA may just be a dba for my freelance work, or it might someday become its own company, but it’s a concept that I’m striving to display in all I do.
The site is very beta, but the concept is this: So much money and time is spent on selling ice to Eskimos, when it would be better spent selling a better igloo.