Ad scarcity? No such thing.

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And there never was. As usual, Jarvis says it best.

I wonder where the media placement role will fall in the world of pay-for-performance behavioral advertising. I doubt it will be with the agency.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.