Customer service 2.0

As much as people talk about the technologies and social interactions of Web 2.0, I often think that one of the best things about the movement is that it is, in many cases, led by people who are either outsiders or refugees from the traditional business world.

That means unexpected actions– like this one from Typepad (my blogging provider) after a period of slow service and downtime.

Imagine getting a similar communication from your bank, power company or newspaper. No, really– try to imagine it.

I can’t wait to see the breakdown on the options selected.

UPDATE: And then, those who you once thought "got it" go inexplicably clueless.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.