Live better redundantly

Yesterday, having read all of Our Daily Paper, April was surprised to find a second copy of it in our driveway later in the afternoon.

The second copy had a special ad wrap on it and was "brought to you by [their] sponsors."

I was glad to have the second paper, as the second read re-inforced things I’d missed earlier in the day. I spent extra time re-reading each and every ad, and as a result made several purchases last night.

Same paper twice a day? Perhaps a business model whose time has come.

In contrasting news, via Jeff Jarvis:

Audi just spent .5 percent of its budget for a campaign on blog ads, which drove 29 percent of traffic to its site. That says blogs works. Henry says the blog ads cost as much as a banner on Yahoo. That says blogs are criminally underpriced.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.