Yesterday, having read all of Our Daily Paper, April was surprised to find a second copy of it in our driveway later in the afternoon.
The second copy had a special ad wrap on it and was "brought to you by [their] sponsors."
I was glad to have the second paper, as the second read re-inforced things I’d missed earlier in the day. I spent extra time re-reading each and every ad, and as a result made several purchases last night.
Same paper twice a day? Perhaps a business model whose time has come.
In contrasting news, via Jeff Jarvis:
Audi just spent .5 percent of its budget for a campaign on blog ads, which drove 29 percent of traffic to its site. That says blogs works. Henry says the blog ads cost as much as a banner on Yahoo. That says blogs are criminally underpriced.
