King of the (mole)hill

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An oft-cited Nielsen study this week shows that newspapers are the dominant online local players.

That’s one way of looking at it.

Another is that no one has really cracked the local code yet and newspapers simply have the most recognizable brands.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.