I spend so much time talking up Pegasus News these days that it’s rare that I get thrown a curveball in the Q&A section. But last week, someone challenged me on how we’d allocate ad inventory if we were so successful (!) that we had more ads than pages.
At the time, I thought it a strange question — but apparently some online ad networks are facing just such a problem.
But, if you’re selling behavior instead of space (ie: the ad is tied to the user(s) not the page) and charging on a pay-for-performance basis), I have a hard time thinking that there would be much of an inventory issue. Unless, of course, your users don’t…use.
Link via Adjab.