No room! No room!

I spend so much time talking up Pegasus News these days that it’s rare that I get thrown a curveball in the Q&A section. But last week, someone challenged me on how we’d allocate ad inventory if we were so successful (!) that we had more ads than pages.

At the time, I thought it a strange question — but apparently some online ad networks are facing just such a problem.

But, if you’re selling behavior instead of space (ie: the ad is tied to the user(s) not the page) and charging on a pay-for-performance basis), I have a hard time thinking that there would be much of an inventory issue. Unless, of course, your users don’t…use.

Link via Adjab.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.