The great divide

I got a lot of questions last week about the activities of a certain local media outlet in regards to its renewed focus on local and Neighborhood news. Most asked if these moves pre-empted what we’re doing. A few wags accused me of writing the copy for their promotional pieces. Neither is the case.

My resolution to keep my yap shut about such things (and my failure to do so) is well-documented.

However, when people ask me these questions, I’m going to start answering by pointing them to this call for high school writers.

  • You must be a senior.
  • You must fill out our application.
  • You must fit our space constraints.
  • You must get a letter of recommendation.
  • We will only annoint five chosen ones.

Contrast that with our offer:

  • Doesn’t matter who you are.
  • Say what you want, just do it civilly.
  • Write once. Write twice. Write a thousand times. Your call.
  • Unlimited space, so come one come all. If you’re good, we’ll highlight your work for those interested in the topic. If not, you can still send the link to your Mom.
  • Don’t like to write, but a whiz with a camera? That’s cool too.
  • Your stuff will usually be published the day you submit it.

And I’ll even up the ante:

  • Send us your rejection letter from the Great Annointer and we’ll give you one of every piece of Pegasus promotional swag we create for the next year and feature you as a columnist on our homepage for a week.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.