We're all marketers

Kathy Sierra’s stuff is always pure gold. See her comparison of old and new marketing. Well worth the clickthrough to read the whole thing…


As a side note, I keep up with a lot of media feedback programs to see what kind of information others are looking for. A friendly piece of advice: If you hawk free stuff as a major reason that readers should subscribe to your online survey program, a prize with a value of $1/hour doesn’t cut it. (67 surveys @ 5 minutes each to get a $5 coffee card.)

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.