The real difference

in Uncategorized

This Vin Crosbie post has been kicking around in my queue for awhile. It’s a must-read from one of the industry’s new media pioneers, reflecting some of the wisdom of one of his mentors, Ben Compaine.

Crosbie unknowingly hits upon the thing that separates what we’re doing from other open (or at least semi-permeable) media efforts:

I believe this to be natural and ineluctible evolution for media
technologies. Today, most people have to satisfy their individual mix
by
visiting a number of websites, TV channels, publications,
blogs, podcasts, etc.. Yet, I believe that as more individualized
(i.e., ‘personalized’) media appear in the future, their individual
mixes will be delivered to them. The role of media.