For those who don't yet get our ad model…

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Read this great Inc. article.

Then ponder the idea of advertisers only paying for converted sales, and the incentives for relevance such a scheme would create.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.