For those who don't yet get our ad model…

Read this great Inc. article.

Then ponder the idea of advertisers only paying for converted sales, and the incentives for relevance such a scheme would create.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.