On the right track

in Uncategorized

At a party last week, I noticed that either our concept is becoming more mainstream or my schtick is getting more comprehensible, as I had several folks actually chasing me around trying to learn more, and no one giving me the "Big Brother" objection to our content serving and ad measurement mechanisms.

Adoption of that is one of the bigger bets in our business plan. When future questions arise, I’m going to start handing out Fred Wilson’s post, "Tracking is good":

It’s the future of advertising and it’s great for everyone.

Marketers love it because it makes their ad spend more
efficient.

Publishers love it because it monetizes their pages better.

And consumers love it because the ads become content instead
of noise.

Signal over noise. That’s what we all want. And
tracking is the way to get it.

So track my behavior please.

Read the whole thing. As to some of the "ick" debate in the comments, the key is that it really has to make the customer experience better. I think Amazon manages that. Google does not.We’d better.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.