Out of context

Published on

A new study shows that non-contextual ads work better than contextual, as the difference in content and ad is more noticable.

So how can you feed relevant ads?

Behavioral. It’s the plastics of the aughties.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.