Belly up to the Backfence

in Uncategorized

Speaking of doing as opposed to talking, it seems like just yesterday that Backfence was "coming out of the closet" as a result of our early publicity.

Now they’ve launched a fine-looking site. Congratulations to Mark Potts, et al.

I’ll confess that I’m a wee bit envious — we still have a lot of work to do before we get to the ribbon cutting. We’re excited to see what Backfence learns in these early days. Our models are substantially different, but we’ve got a lot of the same core principles. If they, we and a bunch of others can learn from each others’ execution, I’m convinced that an entirely new category of media will be born.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.