Who's our reader?

in Uncategorized

That’s one of the inevitable first questions when we’re talking up our business plan. When the question rolls out, you can tell that the expected answer involves the twenty-something digital natives.

But it’s also older readers in the mold of Ken Ferree, the new President of the Corporation for Public Broadcasting:

The problem for me is that I do the Internet news stuff all day long,
so by the time I get to the Lehrer thing . . . it’s slow. I don’t
always want to sit down and read Shakespeare, and Lehrer is akin to
Shakespeare. Sometimes I really just want a People magazine, and often
that is in the evening, after a hard day.

Mike Orren is the Chief Product Officer of The Dallas Morning News; President of Belo Business Intelligence; husband to Crystal Orren; and a Mungarian at Munger Place Church in Dallas, TX. All opinions herein are mine alone.