That’s one of the inevitable first questions when we’re talking up our business plan. When the question rolls out, you can tell that the expected answer involves the twenty-something digital natives.
But it’s also older readers in the mold of Ken Ferree, the new President of the Corporation for Public Broadcasting:
The problem for me is that I do the Internet news stuff all day long,
so by the time I get to the Lehrer thing . . . it’s slow. I don’t
always want to sit down and read Shakespeare, and Lehrer is akin to
Shakespeare. Sometimes I really just want a People magazine, and often
that is in the evening, after a hard day.