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waste

The PR / advertising disconnect

in Media

I know I tend to spend all my rant power on broken media models, but I’ve had reason lately to ponder the relationship between PR and advertising.
PR people wonder why there’s sometimes resentment towards them from media folk — I don’t think it is actually because of anything PR professionals do per se, but rather because of the utter disconnect between most businesses public relations and advertising. And I don’t think it is generally front-of-mind for most media companies because of the church-state separation. But as someone who lives in both worlds, I’ve found myself seething lately over repeated scenarios like this: Keep Reading

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