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partnerships

Fair-weathered friends

in Media/Politickin'

The new refrain in business
The new refrain in business

I’m seeing an unhappy, but perhaps necessary trend in business relationships of late, one that may well be born of our troubling economic times. I can ‘splain best with an example:
Last year, Google approached my company about becoming an “Authorized Adwords Reseller.” The courtship, ramp-up and launch process was high-touch. We had lots of conference calls with lots of people. We had regular email correspondence with the support team– all real people with real names. Our business manager went to Mountain View for live training.
This week, we were unceremoniously dumped from the program via a canned email with no human being’s signature on it. I did get a response to my reply of complaint, but it came from the nameless, faceless, phone numberless “Google AdWords Reseller Team.” Keep Reading

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