- 30% of cell phone users don’t mind targeted ads.
- Media spending habits are changing so fast that change isn’t even a good enough word.
- Research is great, but I’m glad we’re spending our pennies building what we believe in before we do a lot of formal research.
- News is the most sought-after content online.
- Internet advertising is going to grow dramatically. Total advertising isn’t. You do the math.
- Startup valuations at an all-time high.
Jeff Jarvis has a great litany of examples of what’s wrong with the MSM today.
Bubblegeneration has a nice post on the state of the media and Web 2.0, that touches on what I think differentiates what we’re doing here at Pegasus:
If you wanna get a bit theoretical with me, this is really a battle
between two worldviews. One is the old techno hippe vision of
decentralized communities and markets doing cool stuff; the other is a
centralized, corporatized world…
At the core, I agree. However, we’re at a disruptive point in the market — the corporatized are under pressure and the hippies are (as always) disorganized.
Like we said a long time ago: There’s a lot of short-to-midterm value in the middle. If you can build enough, you can be on the right side when the tipping point comes.
As everyone with a blog seems to know, the NYT‘s opinion columns go paid next week.
- Subscriber response will be underwhelming.
- The NYT will not be substantially harmed as a result.
Hugh MacLeod sums it up perfectly. I hate to quote the entire post, but it’s so succinct:
note to self:
Blogs will not kill off Madison Avenue.
High overheads will kill off Madison Avenue.
Same applies for Big Media.