Trailer: A Face in the Crowd
For those who’ve asked about my Facebook icon:
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Required reading: The Wizard of Ads
I’m usually leery when sales managers recommend reading — it’s typically brainless, feel-good plucky crap designed to motivate the unmotivated. So when our last sales manager pointed me at the Monday Morning Memo by Roy H. Williams, a self-styled “Wizard of Ads,” my eyes almost rolled out of my head.
But week in and week out, Williams’ missives are the most consistently insightful thing I read. He’s a master of human psychology and counter-intuitive wisdom. I generally find myself agreeing with him on some concept or other that hadn’t ocurred to me before: Take for example this week’s study of how most marketing is geared towards extraverts while alienating introverts.
If you become a regular reader, don’t miss the “rabbit hole,” which is an Easter Egg hidden in every issue. Click on the lead photo (and each subsequent one that appears) and you’ll be taken down some other, unrelated road. This week’s, for instance, is a series of thoughts, photos and videos on Audrey Hepburn.
I never thought I’d find a truly literate writer focused on sales, but Roy’s the real deal. You’re cheating yourself if your don’t sign up for his weekly email or subscribe to his podcast.
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Signs of the times, sprinkled with irony
We’re going to see a lot more of this sort of thing…
1. Tribune coverwrap on issue of AdAge that arrived the same day as their bankruptcy announcement:
Keep Reading
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Mutation
1,585 days ago, I underwent a strange metamorphosis. I had been in a bit of a funk and was spending a lot of time reading and noodling on a lot of things. On that day I had a couple conversations and read some articles that somehow gelled together late in the day when my mind was idle. In a flash, I knew that I had synthesized something important. Over the next couple days I started writing it all down… Keep Reading
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CNN: Using text messaging. Ur doin it wrong
I’ve written before about how most media folk don’t understand how properly to use text alerts, with CNN as a case-in-point.
Here’s a checklist for breaking news alerts. Fail one and hold your fire: Keep Reading
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Was Simpsons' genius skewering of Apple an advertising D'oh?
Whether you’re an Apple fanboy (like me) or a hater, you had to enjoy the skewering delivered by The Simpsons last night. It was some of the sharper satire we’ve seen out of the show in a while. (See video clips after the jump).
But for all the merriment rampant in Apple’s Mac/PC ad campaigns, Steve Jobs isn’t known for his sense of humor on such matters. Especially when the first ad of the first commercial break was for the Macbook… Keep Reading
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Gambling on "collaboratition"
Great piece on 60 Minutes last night about cheating from insiders on online poker sites. What really struck me was that the bulk of the investigative lifting was done by aggrieved gamblers (who also happened to be attorneys). The point is that they piled through tons of documents and spreadsheets to prove the pattern and isolate the likely culprits. And even though the gamblers weren’t so-called unbiased Journalists, 60 Minutes and The Washington Post teamed up to follow up on their research and go ask the bad guys and their de facto accomplices tough questions… Keep Reading
Usability testing made cheap
Best idea I’ve seen in a long time.
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The game just changed
I’m in my hotel after the day has wrapped at the always-excellent ILM08 and feeling like the guy in the sci-fi film whose calculations indicate the asteroid is about to hit while the rest of the rubes are blissfully ignorant.
I’m shocked its not all over the Interwebs already, so I guess I’ll be the first to say it. More than any other day since their founding, today Google quietly, nearly silently, took an action that will, for better or worse, change the media world… Keep Reading
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Maybe Facebook is the killer news app
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