Monthly archive

October 2005 - page 4

Expiration date

Just a heads-up that the too-good-to be true lifetime subscription offer is officially closed. Fear not– we’ll have a more permanent subscription page up within the week. (And it’ll still be a great deal!)

We really appreciate all of y’all who stepped up and bought a subscription on faith. It helps validate that there’s demand for something like Pegasus News, and it’s a helluva pickme up on a tough day to look in the email and see a bunch of you saying, "Bring it on."

A brief reprieve

Although we’re well past our target number, due to travel and lack of early-morning access to a computer, our lifetime subscription offer will be extended until sometime tomorrow afternoon. That’s 12-16 extra hours to get those super-cheap gifts for your super-cheap friends.

Caveat reader:Light blogging ahead

Just an FYI that blogging will be sporadic at best this week — with the announcement of our launch date, things have really kicked into high gear. And, I’ll be in NY at the We Media conference for a good chunk of the week. Talk amongst yourselves.

Quit reading already!

We’re awash in a sea of media, according to the Christian Science Monitor.

Digital multitasking is the new sitting on a couch watching the tube. Most amazing stat: 69% of waking hours are spent consuming media, making it the plastics of the aughties.

Live better redundantly

Yesterday, having read all of Our Daily Paper, April was surprised to find a second copy of it in our driveway later in the afternoon.

The second copy had a special ad wrap on it and was "brought to you by [their] sponsors."

I was glad to have the second paper, as the second read re-inforced things I’d missed earlier in the day. I spent extra time re-reading each and every ad, and as a result made several purchases last night.

Same paper twice a day? Perhaps a business model whose time has come.

In contrasting news, via Jeff Jarvis:

Audi just spent .5 percent of its budget for a campaign on blog ads, which drove 29 percent of traffic to its site. That says blogs works. Henry says the blog ads cost as much as a banner on Yahoo. That says blogs are criminally underpriced.


A Poker-blogging, non-capitalizing, Pegasus News lifetime subscriber corresponds:

hey mike, i just subscribed. man, paypal makes
everything so easy, and i certainly feel secure. (though why was a billed sales

i also sprung for an extra $.38.which paid for some
sort of paypal guarantee. so if you guys don’t deliver what you promise, i will
have appropriate protection and recourse.
i really did want to get multiple subscriptions, by
the way, but only if it will help your circ numbers out. if 10 (or more)
purchases from the same paypal account will end up counting only as one,
however, i’ll save the money and clicks. if they count as separate ones, you
should encourage people to give a lifetime subscription gift to everyone they

Texans, unfortunately have to pay sales tax on online subscriptions, while most of our print counterparts get a free ride.

No arcane audit rules here in the new new New media, though: Buy as many gift subscriptions as you like. (In fact, we have a couple folks who have bought 10+ subscriptions.) But the offer expires at midnight Monday…

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