Given my proclivities, it’s strange I don’t make it to DFW Interactive Marketing Association meetings more often — however, it tends to be a very agency-heavy crowd, and thusfar, that hasn’t really been my world. (I appear to be the only attendee who Tweeted anything about the talk. Discuss…)
But today I was thrilled I went. Political consultant Vinny Minchillo of Glass House Strategy ran what felt like a masters course on political advertising media and strategies. He was funny and engaging, teaching me lot about an area in which I’ve only dabbled so far. I’ll even forgive him for using my favorite Keynote template.
I don’t have time to write up the whole talk, but thanks to the miracle of Storify, here are my high points:
- Interactive Marketing: Revolution or Rhetoric? (Routledge Interpretive Marketing Research) (datingrulez.com)
- Words That Don’t Work: a primer on political narrative (3eintelligence.wordpress.com)
- Primary Primer: 5 Things to Know about Florida (usnews.com)