Sarah Lacy has a Twitter-focused post on TechCrunch that touches at the heart of the struggle for most media businesses today, whether you’re talking about the almost nauseatingly fast-rising Quora or the soon-to-be-paywalled Dallas Morning News.
The money quote, emphasis mine:
But it’s been a few years, and it’s clear that the bloom is once again coming off the eyeball rose in Web land. With 1 billion people now online, we’re living in a world of runaway eyeball inflation. And given the fact that the bulk of them are in emerging markets that are still little-understood by the Valley, the value of those eyeballs is even more in question.
But that’s what most of us are selling.
- Gawker’s Wisdom of Drawing a Crowd (inkhousepr.blogspot.com)
- We’re Sliding Back to Eyeballs (marketingtechblog.com)
- Q: What Does Quora Mean For The Future Of Blogging? A: Business As Usual (techcrunch.com)